Not Everyone is your Customer.
Hone Your Reach Know your actionable audience and where they digitally live before making a marketing investment of time and talent.
The Who and Where Who you target and their online eco-system drive a majority of your decision-making with respect to the customer journey and touchpoints from branding, experiential strategies, channel concentration, prominent context, digital landscape, social triggers and more.
Clear and Weighted Direction Once you set a goal and identify the markets to pursue, perform a detailed assessment to determine if your current systems, resources, people and budget can support your objective.