Take a customer-focused approach to define your company’s purpose and value. Magnetize your message for audience primary drivers.
Targeted Marketing is becoming mainstream however many companies are focused on standard demographics for segmenting their audience. To optimally deliver a personalized experience, subdivide your audience into customer personas, which more reliably forecasts buying activities. Personas represent commonalities in a group of people, well beyond age, location, and income level. They are socioeconomically and environmentally aligned with shared interests and empathies.
Streamline content for smaller devices and eliminate movement complexities, action barriers, and cognitive obstacles
"Selling" your business won't influence a prospective customer – speak to their primary drivers, requisites and hardships
Use attention-grabbing imagery to showcase, tell a story, augment your messaging, stir the mind, and provoke a reaction
Create strategic avenues and alliances that will provide opportunities for expansion of your channels and touch points. Converting leads, gaining repeat business and reinforcing brand loyalty are improved when positioning your message is diversified and seen in a variety of conduits.
And don’t underestimate the power of conscientious marketing. Consider your company’s commitment to a cause, sustainable practices, footprint reduction, and environmentally positive initiatives. People appreciate and reward businesses that show mindfulness, devotion and sensitivity to the world around us.
The capability to quickly pivot business development activities will allow for far greater performance, transactions and generation of leads. With emerging channels, changing social sentiments, and the demand for relevancy and value, sales & marketing teams must pursue an adaptive customer experience. The advantage of digital is that behaviors, actions and outcomes can be continuously tested and measured. In addition, running data through machine learning algorithms will offer insights and predictions for better decision-making and more targeted campaigns.