There is a wide spectrum of Core Components of an Ecommerce Platform that must be strategically developed with precision to ensure visitors can traverse the website easily and be persuaded to take actions that will lead to desired outcomes of sales, leads, subscription, download, contact and other key engagements.
Visually Commanding Experience | Ease of Use |
Persuasive Messaging | Mobile-First Framework
Quality Architecture | Functionally Sound | Intuitive Design |
Data Governance | Testable Programming
Site Speed | Code Efficiencies | Scalable Application |
Performance-Driven | Schema Markup
Sensible Budget | Achievable Milestones | Collaborative Teams |
Exhaustive Analysis and Testing
The Architecture of a Website will dictate how well Customer Engagement and Actions are Achieved
Usability and Findability require blending Creative and Clear Experiences with the Science of Online Interactive Behavior
Design first for Structure, Data Taxonomy, and Navigation before Presentation and Context
Take an Integrated Approach with other Channels, Multi-Device Use Cases and Touchpoints to Optimize Fluidity and Drive a Relevant and Resonating UX
Ordering portals have risen in popularity as both wholesalers and retailers are taking advantage of the range of features to enhance their B2B customer relationships and services.
There are many types of portals on the market including “all in one” solutions for mid-size companies as well as enterprise platforms that offer sophisticated account management tools and utilize AI to create personalized experiences.
Complexities arise from many internal sources such as the databases, systems structure, and technical stack design. Complications can also come from customer demands and unique nuances of the business model that may require a portal to facilitate difficult or complicated transactions.
I have outlined key features and capabilities that an organization should consider when weighing the best online commerce option for their business needs. And, from my own experience, I warn against the suggestion by some SaaS firms that their ‘out of the box’ software is simple to launch and an ideal choice. The pitch is enticing, but the results are often unsuited to the business requirements, detrimental to growing sales, and costly to replace.
Check Out a Portal’s Key Features & Capabilities >>
