There is a wide spectrum of Core Components of an Ecommerce Platform that must be strategically developed with precision to ensure visitors can traverse the website easily and be persuaded to take actions that will lead to desired outcomes of sales, leads, subscription, download, contact and other key engagements.
Visually Commanding Experience | Ease of Use |
Persuasive Messaging | Mobile-First Framework
Quality Architecture | Functionally Sound | Intuitive Design |
Data Governance | Testable Programming
Site Speed | Code Efficiencies | Scalable Application |
Performance-Driven | Schema Markup
Sensible Budget | Achievable Milestones | Collaborative Teams |
Exhaustive Analysis and Testing
The Architecture of a Website will dictate how well Customer Engagement and Actions are Achieved
Usability and Findability require blending Creative and Clear Experiences with the Science of Online Interactive Behavior
Design first for Structure, Data Taxonomy, and Navigation before Presentation and Context
Take an Integrated Approach with other Channels, Multi-Device Use Cases and Touchpoints to Optimize Fluidity and Drive a Relevant and Resonating UX
The capability to quickly pivot business development activities will allow for far greater performance, transactions and generation of leads. With emerging channels, changing social sentiments, and the demand for relevancy and value, sales & marketing teams must pursue an adaptive customer experience. The advantage of digital is that behaviors, actions and outcomes can be continuously tested and measured. In addition, running data through machine learning algorithms will offer insights and predictions for better decision-making and more targeted campaigns.
With emerging channels, changing social sentiments, and the demand for relevancy and value, sales & marketing teams must pursue an adaptive customer experience. The advantage of digital is that behaviors, actions and outcomes can be continuously tested and measured. In addition, running data through machine learning algorithms will offer insights and predictions for better decision-making and more targeted campaigns.
The capability to quickly pivot business development activities will allow for far greater performance, transactions and generation of leads. With emerging channels, changing social sentiments, and the demand for relevancy and value, sales & marketing teams must pursue an adaptive customer experience. The advantage of digital is that behaviors, actions and outcomes can be continuously tested and measured. In addition, running data through machine learning algorithms will offer insights and predictions for better decision-making and more targeted campaigns.
