The Power of Persuasion

A Brand must be presented with precision, lucidity, potent magnetism and an unassuming flair

The Building blocks of a Brand

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Stir Curiosity

Create an interest where it may otherwise have been hidden or non-existent. And leave a lasting imprint.

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Said, But Not Heard

What you want to say likely is not what your audience wants to hear. Think differently and veer over to a voice that resonates.

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Own the Brand Experience

The imprint that you make and maintain is based on Brand Positioning and promotion of unique Brand Characteristics which will establish these cornerstones.

  • Authority
  • Prominence
  • Credibility
  • Relevancy
  • Value
  • Sustainability

Key Insights

Share expansively, demonstrate transparency, and grasp hold of positive and negative feedback. Be mindful of over-saturation, defensive posturing, a ‘pitchy’ or self-promoting voice, and too much wit. When you resonate with empathy, positive energy, humor and an authentic presence, you win hearts and minds.

Performance

Measure brand awareness, growth and effectiveness through response rates, reviews, customer attrition and retention, new lead generation, referrals, newsletter subscribers, and net promotor (satisfaction) scores.

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A few examples of effective expression

Business Strategy

Beauty

Dining

Health

Floral Services

Hair Salon

Adventure Travel

Technology

Photography

Outerwear

Millennial Fashion

Plan. Prepare. Perform. Aim high!

Today’s consumers don’t follow the common practices of decades past. Their purchase path is unlike any chartered course that has come before.

Focus on innovative marketing and digital commerce that penetrates brand awareness and taps into all revenue channels. Sales strategies, brand materials and websites must be orchestrated for maximum effectiveness by intersecting creativity with tactical selling techniques.

Brand appeal is shaped by a vivacity to Be bold and remarkable

Accelerate Your Growth and Achieve Your Profit Objectives

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