Take a customer-focused approach to define your company’s purpose and value. Magnetize your message for audience primary drivers.
Targeted Marketing is becoming mainstream however many companies are focused on standard demographics for segmenting their audience. To optimally deliver a personalized experience, subdivide your audience into customer personas, which more reliably forecasts buying activities. Personas represent commonalities in a group of people, well beyond age, location, and income level. They are socioeconomically and environmentally aligned with shared interests and empathies.
Streamline content for smaller devices and eliminate movement complexities, action barriers, and cognitive obstacles
"Selling" your business won't influence a prospective customer – speak to their primary drivers, requisites and hardships
Use attention-grabbing imagery to showcase, tell a story, augment your messaging, stir the mind, and provoke a reaction
Create strategic avenues and alliances that will provide opportunities for expansion of your channels and touch points. Converting leads, gaining repeat business and reinforcing brand loyalty are improved when positioning your message is diversified and seen in a variety of conduits.
And don’t underestimate the power of conscientious marketing. Consider your company’s commitment to a cause, sustainable practices, footprint reduction, and environmentally positive initiatives. People appreciate and reward businesses that show mindfulness, devotion and sensitivity to the world around us.
Every brand must craft their digital axiom of excellence. Marketing in 2021 demands transformation and overcoming blind spots. Marketers must take an agile approach and embrace center-points of change, best practices in process, and an open lens on audience behaviors.
As you move into the new year, let’s polish your plan by setting profit-bearing objectives that will gain more attention, penetrate markets, incite actions, increase revenue, and leave your mark on the industry. This 2021 groundwork series starts with:
Develop your road map from the following;