For maximum effectiveness with Digital, there must be an intersection of creativity & tactical selling techniques
We are a Visual World
Take a wide focus - as well as a concentrated detail inspection - of how your Brand is being perceived online. What is missed could cause distrust, frustration or alienation.
Show a human hand and mind is behind it.
Be an accurate reflection of the target audience.
Establish the Path for Strategy, Audience and Call to Action
For Effective Messaging, Be Concise, Creative and Resonating
Design to Visually Capture Interest and Articulate Nonverbally
Being adaptive is a core element of business growth, scalability and sustainability in today’s digital environment. Three primary drivers are:
Enterprise systems must be designed to adapt to shifting business needs, new operational requirements, connected data and utilization of cloud services. The architecture of the technology stack must have the flexibility to introduce processes, create accesses, integrate with multiple data sources, and handle extensible implementations. To compete in this digital age, a company’s infrastructure must be able to rapidly perform iterative experiments, modeling, and data analysis. For the many variables that exist, build IT to be lean, adjustable and cross-functional.
(2) Sales & Marketing
The capability to quickly pivot business development activities will allow for far greater performance, transactions and generation of leads. With emerging channels, changing social sentiments, and the demand for relevancy and value, sales & marketing teams must pursue an adaptive customer experience. The advantage of digital is that behaviors, actions and outcomes can be continuously tested and measured. In addition, running data through machine learning algorithms will offer insights and predictions for better decision-making and more targeted campaigns.
More and more organizations are recognizing the strength and benefit of adaptive leaders. An openness to the ideas of others, an elasticity of strategic thinking, and a versatility in process are now viewed as tremendous assets to a leader’s skill set. To encourage a team and oneself to stretch and be enlightened is a fundamental tenet of an agile workplace. Why? Because it improves the culture, morale, production and deliverables.
Albert Einstein said it best… “The measure of intelligence is the ability to change.”
Ideate. Experiment. Iterate. Keep Testing. These will fuel Innovation.