Profile of an Ordering Portal
Ordering portals have risen in popularity as both wholesalers and retailers are taking advantage of the range of features to enhance their B2B customer relationships and services.
There are many types of portals on the market including “all in one” solutions for mid-size companies as well as enterprise platforms that offer sophisticated account management tools and utilize AI to create personalized experiences.
Complexities arise from many internal sources such as the databases, systems structure, and technical stack design. Complications can also come from customer demands and unique nuances of the business model that may require a portal to facilitate difficult or complicated transactions.
I have outlined key features and capabilities that an organization should consider when weighing the best online commerce option for their business needs. And, from my own experience, I warn against the suggestion by some SaaS firms that their ‘out of the box’ software is simple to launch and an ideal choice. The pitch is enticing, but the results are often unsuited to the business requirements, detrimental to growing sales, and costly to replace.
Check Out a Portal’s Key Features & Capabilities >>