There is a wide spectrum of Core Components of an Ecommerce Platform that must be strategically developed with precision to ensure visitors can traverse the website easily and be persuaded to take actions that will lead to desired outcomes of sales, leads, subscription, download, contact and other key engagements.
Visually Commanding Experience | Ease of Use |
Persuasive Messaging | Mobile-First Framework
Quality Architecture | Functionally Sound | Intuitive Design |
Data Governance | Testable Programming
Site Speed | Code Efficiencies | Scalable Application |
Performance-Driven | Schema Markup
Sensible Budget | Achievable Milestones | Collaborative Teams |
Exhaustive Analysis and Testing
Gain a more in-depth understanding of how users think about the brand. Take advantage of the insights to pursue greater favorability and improve perceptions.
Utilize user activity, trends and site statistics to forecast future intentions, allowing for targeted marketing strategies to be employed.
Evaluate purchase data to identify products or services frequently viewed, saved or purchased together to shape the site’s cross-sell display and featured recommendations.
Learn valuable aspects of visitor profiles to parse the audience into segments for more relevant campaigns and effective engagement.
Ordering portals have risen in popularity as both wholesalers and retailers are taking advantage of the range of features to enhance their B2B customer relationships and services.
There are many types of portals on the market including “all in one” solutions for mid-size companies as well as enterprise platforms that offer sophisticated account management tools and utilize AI to create personalized experiences.
Complexities arise from many internal sources such as the databases, systems structure, and technical stack design. Complications can also come from customer demands and unique nuances of the business model that may require a portal to facilitate difficult or complicated transactions.
I have outlined key features and capabilities that an organization should consider when weighing the best online commerce option for their business needs. And, from my own experience, I warn against the suggestion by some SaaS firms that their ‘out of the box’ software is simple to launch and an ideal choice. The pitch is enticing, but the results are often unsuited to the business requirements, detrimental to growing sales, and costly to replace.