There is a wide spectrum of Core Components of an Ecommerce Platform that must be strategically developed with precision to ensure visitors can traverse the website easily and be persuaded to take actions that will lead to desired outcomes of sales, leads, subscription, download, contact and other key engagements.

Priority Objectives for Ecommerce

Interface

Visually Commanding Experience | Ease of Use |
Persuasive Messaging | Mobile-First Framework

Design and Development

Quality Architecture | Functionally Sound | Intuitive Design |
Data Governance | Testable Programming

Optimization

Site Speed | Code Efficiencies | Scalable Application |
Performance-Driven | Engagement Strategies

Conversions

Guided Navigation | User Experience | Convincing Messaging |
Tap Into Motives and Drivers

The Architecture of a Website Dictates Customer Engagement and Actions

Usability and Findability Requires Creative and Clear Experiences

Design First for Interface Structure & Layout, Data Taxonomy, and Navigation

Integrated Approach: Channels, Multi-Device CX & Touchpoints to Optimize Fluidity

A Fitness Regimen for Websites

Make Opportunities Out of Numbers

Sentiment

Sentiment Analysis

Gain a more in-depth understanding of how users think about the brand. Take advantage of the insights to pursue greater favorability and improve perceptions.

Predictive

Predictive Analysis

Utilize user activity, trends and site statistics to forecast future intentions, allowing for targeted marketing strategies to be employed.

Associative

Associative Analysis

Evaluate purchase data to identify products or services frequently viewed, saved or purchased together to shape the site’s cross-sell display and featured recommendations.

Demographic

Demographic Analysis

Learn valuable aspects of visitor profiles to parse the audience into segments for more relevant campaigns and effective engagement.

Website Essentials

[Slideshow]

  • Figure Out How to Stand Out Yet Still Fit In

  • Center the Team Around a Clear Objective

  • The Value Proposition Cannot be Misperceived

  • A Website Must be
    Search-Centric

  • Make It Easy to Find Their Way Around

  • Inspire the User to Explore

  • Clear Paths to Reach the Desired Destination

  • Visual Cues to Guide a User’s Navigation

  • Symbols & Icons Should Be Recognizable

  • High Resolution and Captivating Imagery

  • Make Messaging Motivating and Concise

  • Is There an Element of Energy and Enthusiasm

  • Avoid Distractions – Allow Users to Focus

  • Give Them Reasons to Convert

  • Users Need to Confidently Steer Through the Shopping Cart

  • Does the Website Exude Authority and Prominence

  • Create a Sense of Assurance for the User

  • Does Web Hosting Services Cover Your Specific Needs

  • Have Support Ready for Those Who Get Lost

  • Show Appreciation and Care

  • Always Leave Users with Something to Chew On

  • Make Them Glad They Did Business with You

Break Out of the Status Quo
img

Agile, Adaptable, and Optimized Technology

In today’s fast-paced and ever-evolving world, technology plays a crucial role in driving growth and maintaining a competitive edge. To navigate this dynamic landscape successfully, companies need a well-defined, performance-led technology playbook that outlines their strategic approach to leveraging the tech stack for future growth and market expansion.

There are many types of technology platforms and applications on the market including “all in one” solutions for mid-size companies, as well as enterprise platforms that offer sophisticated management tools along with BI, AI, and automation specificities to create personalized experiences.

Complexities arise from many integrations and components such as the databases, system structure, and technical stack design. Complications can also come from customer expectations, incompatible functions, and requirements from unique nuances of the business model.

In the technology playbook below, I have outlined key features and performance highlights that an organization should consider when weighing the best online commerce option for their business needs. Be warned that some SaaS firms suggest their ‘out of the box’ software is simple to launch and an ideal choice. The pitch is enticing, but the results are often unsuited to the business requirements, detrimental to growing sales, and costly to replace.

Technology Playbook for Future Growth >>

Accelerate Your Growth and Achieve Your Profit Objectives

Specialized Services and Technology Solutions to Advance Business Performance.

IGNITE. FUEL. PROPEL. > Request a No-Fee Strategy Session >

Succeed in Digital

Art of Digital Commerce
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.