An Impression is not Enough. Leave an Imprint in their Head, Heart, Imagination, and Sensibilities

Build the Customer Journey on the Duality of Creative and Tactical

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Standard Commerce Practices in the Age of Digital is Merely a Mirage

Advance your business with progressive strategies starting with in-depth planning and a thorough assessment of market penetration, risk and dependencies, and hands-on execution of proven tactics – done with meticulous care and an eye on every detail.

Achieving your goals starts with finding the talent, team and technical resources that ideate and initiate, redefine the user experience, improve performance, mitigate costs, generate solutions, create sustainable processes and build scalable applications.

Pointers

Give Yourself a Reality Check. Don’t Underestimate Online Challenges.

The Passage to Profitability is Narrow, Thus Every Opportunity Counts.

One Box Does Not Fit All. Ever.

Deliver a Message Visually. Less Words.

Veracity is Essential - Make a Lasting Impression.

Hire a Work Horse. In It to Win.

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Seize It

A proficient and profitable business benefits from fresh perspectives, untapped insights, and new ideas for tackling obstacles, both known and unknown.

Imaginative and achievable problem-solving is essential to gain an advantage over a myriad of formidable competitors, digital fixation and a fermentation of distractions.

Rules of Engagement

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Among the shambolic, coaxing and chaotic online noise, have your site exhibit confidence, clarity and authority by offering insights, ingenuity, and elements of innovation.

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Create strategies based upon your online approach to doing business – such as dynamic for steady growth and increasing market share or vigorous for rapid escalation and brand saturation.

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Assemble a production unit with one ace performer, who is deadline and ROI driven, serving as project manager. Team skills, strengths and mindset are more vital than size.

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Not Everyone is your Customer.

Hone Your Reach Know your actionable audience and where they digitally live before making a marketing investment of time and talent.

The Who and Where Who you target and their online eco-system drive a majority of your decision-making with respect to the customer journey and touchpoints from branding, experiential strategies, channel concentration, prominent context, digital landscape, social triggers and more.

Clear and Weighted Direction Once you set a goal and identify the markets to pursue, perform a detailed assessment to determine if your current systems, resources, people and budget can support your objective.

Don’t Overdose in Too Many Channels

Website - Mobile Marketing - Digital Advertising

Search Engine Marketing - Search Engine Optimization

Personalized Marketing - New Business - Targeted Campaigns

Social Channels - Blogs - Storytelling - Influence Marketing

Content Marketing - Drip Marketing - Email Marketing

Experiential Marketing - Growth Marketing - Guerrilla Marketing

SMS - Videos - Live Stream - Viral Marketing

Podcasts - Webinars - Seminars

Cause Marketing - Loyalty Programs - Lifestyle Marketing

Trade Events - Industry Publications - Catalogs

Television - Radio - Telemarketing

Print Advertising - Direct Mail - Affiliate Marketing

Groups - Networks - Associations - Online Communities

Retail - Traditional - Seasonal - Holiday Promotions

Other Mediums - Billboards, Sponsorships, Kiosks, Pop Up Stores etc.

Be Daring Enough to Intrigue.
Be Remarkable Enough to Stand Apart.
Maintain a Cohesive, Conversant, and Compelling Experience.

Powerful Principles for Digital

Persuade

Persuade

Persuade through a Visually Compelling Narrative and Navigation.

Affirm

Affirm

Affirm User Intelligence with Cogent, Convincing and Cool Experiences.

Resonate

Resonate

Resonate by way of Evocative Concepts, Absorbing Elements and Vibrant Inspiration.

Offer

Offer

Offer Distinctions, Insights and Cerebral Swaying. No Pitching (leave that to Baseball).

Know

Know

Know the Evergreen Path
Awareness – Interest – Desire – Commitment – Loyalty

The Means and Mindset

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  • Set a defined goal. Make it your North Star.

  • Plan and prepare. Then plan more.

  • Be open for diversion and change. Profits are lost if restrictions exist.

  • Platform your business to be reflective of your vision.

  • People are the foundation. Travel it with discoverers, initiators, and pioneers.

  • Select programs, systems, and tools that are solid and scalable.

  • Be unconvinced by a sales rep pitch. Listen to a talented consultant or industry expert.

  • Grow your business through multiple touchpoints.

  • Create solution-based, highly-relevant content for the explicit needs of your customers.

  • A message only works when consumed. Make it bite size and empowering.

  • Care about and cultivate your brand & social positioning.

  • Create flexible methodologies that can encompass a variety of strategies.

  • Chart the critical factors of efficiency, ease-of-use, performance and security.

  • Take a progressive path with impactful actions applied tactically.

  • Ideate. Try alternatives, Experiment. And test. Continually test.

  • Surround yourself with reliable partners that offer genuine support.

  • Assemble a team capable of making effective, clear-cut and calculated decisions.

  • Sustainability requires anticipation of sentiment changes. It’s never if - only when.

  • Build your business with innovation and intelligence. Fuel it on your unrelenting drive.

  • Be bold. And a little audacious.

Break Out of the Status Quo
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Innovate. Evolve. Grow.

Is it time for change? Does your business need to refresh the growth plan?  Before embarking on the new calendar year, hold a workshop focused on innovation, evolving and growth.  Create strategies and an action plan geared around digital expansion, value-based services, and engagement techniques that have impact and influence. In my blog, I share a 3 day outline of essential topics to help generate your company’s workshop agenda.

View our Blog with a Workshop Action Plan >>

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