Understand the Essentials

Take a customer-focused approach to define your company’s purpose and value. Magnetize your message for audience primary drivers.

  • Desires
  • Must-Haves
  • Aspirations
  • Emotive
  • Pain Points
Channels

Channel popularity is not the right barometer. Strategically assess these factors.

  • Your organization’s objective and goals
  • The market reach of your business
  • Level of competition and channel saturation
  • Attention given to the channel by your audience
  • Resources and time needed to be effective
  • Short and long-term RIO potential
  • Test expediency and conversion intensity
  • Diversify your marketing investment across channels that convert and perform
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  • Mobile App
  • Microsites
  • Lead Gen | Funnels
  • Content Marketing | Blogging
  • Email | Infographics
  • Media | Advertising
  • Video | Virtual Reality
  • Website | Portal
  • Social, UGC and Influencer
  • Search | Display Ads
  • Guides | Resources
  • Target and Remarketing
  • Podcasts | Webinars
  • Live Events
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Personas

Targeted Marketing is becoming mainstream however many companies are focused on standard demographics for segmenting their audience. To optimally deliver a personalized experience, subdivide your audience into customer personas, which more reliably forecasts buying activities. Personas represent commonalities in a group of people, well beyond age, location, and income level. They are socioeconomically and environmentally aligned with shared interests and empathies.

higher relevancy leads to more meaningful engagement

Interests

Behaviors

Needs

Roles

Motivations

Paramount Factors for Successful Promotions

Effective Mobile Engagement

Streamline content for smaller devices and eliminate movement complexities, action barriers, and cognitive obstacles

Value to the Customer

"Selling" your business won't influence a prospective customer – speak to their primary drivers, requisites and hardships

Visual Experience that Captivates

Use attention-grabbing imagery to showcase, tell a story, augment your messaging, stir the mind, and provoke a reaction

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The ‘Omni’ of Market Expansion

Create strategic avenues and alliances that will provide opportunities for expansion of your channels and touch points. Converting leads, gaining repeat business and reinforcing brand loyalty are improved when positioning your message is diversified and seen in a variety of conduits.

And don’t underestimate the power of conscientious marketing. Consider your company’s commitment to a cause, sustainable practices, footprint reduction, and environmentally positive initiatives. People appreciate and reward businesses that show mindfulness, devotion and sensitivity to the world around us.

Promotions

  • Plan
  • Personalize
  • Prioritize
  • Potency
  • Placement
  • Performance
  • Preferences
  • Profitability

Campaigns

  • Criteria
  • Clarity
  • Cost
  • Customization
  • Creative
  • Customer-Centric
  • Content
  • Cross-Selling
  • Context
  • Conversion
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Integrated Marketing Intelligence

Devour Data & Perceptively Apply KPIs
  • Cultivate Your Audience
  • Localize & Personalize
  • Develop Unique Incentives
  • Synthesize & Automate
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Break Out of the Status Quo
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A Defining Moment (in Digital Marketing) from the 2024 Presidential Election

For the 2024 election, people have a broad range of viewpoints and judgments. For some, the outcome of the election is considered a turning point and for others it was a day of reckoning.

Whether people consider the political event as being affirming or distressing, there are significant aftereffects that should be dissected to further enlighten us.

While a national election does not have a direct correlation to digital branding (as marketers are not handling crime, federal regulations, identity politics, economic policies, global conflicts, etc.), we can examine how two parties presented their messaging to America and glean how well they ‘broke through’ and engaged the voters.

Brands need to dismantle the candidates’ communication and persuasion style to understand which of them had an impact and compelled a favorable vote.

One can point to a myriad of variables and statistics, and lean on widespread hypotheses, to summarize the outcome. From my position within the digital & marketing domain, I look at four key factors:

Engagement, Messaging, Value Proposition, and the utilization of Data to drive Strategy

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